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A comment on Ask HN: Competitor is successful with black hat SEO. Parent comment

Re:Ask HN: Competitor is successful with black hat SEO by throwmesomeseo on Monday March 20, 2017 @12:35PM (#13915525)
If you're a marketplace it's mostly SEO (and branding). Yes it's risky to depend on Google.
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Re:Ask HN: Competitor is successful with black hat SEO by dhimes on Monday March 20, 2017 @03:32PM (#13916985)
Per this comment https://news.ycombinator.com/item?id=13914768 is it not possible to win at adwords in your area?
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