Re:Ask HN: Has cold calling/emailing ever worked for you?
by marcus_holmes on Monday March 20, 2017 @12:19AM
(#13911663)
I have a bunch of behaviours like this, that are ineffective if it's just me, but would change the world if we all did them.
Because if vendors knew that the act of cold-calling or spamming would immediately exclude them, then they wouldn't do it.
I get your point that with just me doing it, this is ineffective because the vendors don't get enough feedback as to why they didn't get my business.
But I have no power to change other people's behaviour. I can only change my own and hope others see the world as I do.
First, feedback like yours is rare and it doesn't give opportunity for follow-up, so there is no incentive to change.
Second, this comes off as tire-kicking to the company, just like the classic "I'd totally buy your product if you had Feature A/B/C" excuse to avoid having to say "not interested." If a business cold-calls heavily, and they receive this feedback often enough, the worst that will happen is that they work on developing a response to it, just like to any other objection.
Third, vendors know that you will consider them if they are the best option. They have been told no for more substantial reasons before and still gotten the account.