Re:Ask HN: Has cold calling/emailing ever worked for you?
by majewsky on Monday March 20, 2017 @05:33AM
(#13912795)
> I think it was Bezos who said that in this age, attention is the scarcest commodity. He's right.
Of course he's right. How else could the ad industry have turned into such a disaster?
However, here's my 2c (BusDev 2+ years): a cold call/email isn't worth a dollar in your case. If the audience (target market) is a group of let's say 1000 individuals, and I need 8 to 10 touches to get a single response... then I'm paying your service $10,000 to (in all probability) be told, "sorry, not interested".
It takes an immense amount time and energy 'beating the drum' to get anyone to notice you. I think it was Bezos who said that in this age, attention is the scarcest commodity. He's right.