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Re:Ask HN: What are your app monetisation strategies? by orasis on Sunday March 19, 2017 @05:03PM (#13909626)
Most people that I know don't discount the time value of money on their LTV calculations so, in practice LTV != NPV. But yes, NPV would provide a more accurate calculation.

(Edit: to be clear on definitions, NPV is "Net Present Value")

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