Re:Google Glass is getting a second life in the manufacturin...
by M_Grey on Sunday March 19, 2017 @12:41AM
(#13905212)
I'd be a lot more understanding if Neal Stephenson hadn't foreseen and lampooned the concept in 'Snow Crash'. Seriously, how many people on HN took one look at Google Glass and though, "Oh shit, gargoyles!"
Re:Google Glass is getting a second life in the manufacturin...
by rhaps0dy on Sunday March 19, 2017 @07:12AM
(#13906423)
I didn't do it until now, when I looked at the actual borgs :)
https://c.o0bg.com/rf/image_960w/Boston/2011-2020/2012/07/15...
Re:Google Glass is getting a second life in the manufacturin...
by abakker on Saturday March 18, 2017 @10:35PM
(#13904828)
Google could do great in the enterprise. But they have been resistant to offering the support that companies want to buy with products they rely on.
Re:Google Glass is getting a second life in the manufacturin...
by LoSboccacc on Sunday March 19, 2017 @05:50AM
(#13906162)
Enterprise are really adverse to storing/sharing data outside premises
Re:Google Glass is getting a second life in the manufacturin...
by abakker on Sunday March 19, 2017 @12:23PM
(#13907989)
Some are, some are not. They are definitely adverse to having it mined, though. That should not be a problem for google if they are charging for the product, rather than trying to recoup costs selling the data.
Re:Google Glass is getting a second life in the manufacturin...
by digi_owl on Saturday March 18, 2017 @08:34PM
(#13904371)
All that can squarely be blamed on Sergey Brin.
I guess he let all the comparisons to Tony Stark go to his head...
Re:Google Glass is getting a second life in the manufacturin...
by TeMPOraL on Sunday March 19, 2017 @04:56AM
(#13906023)
> But Google isn't good at picking markets or any form of understanding marketing, so they decided that a bunch of geeks walking around cafes, bars, and restaurants was the right way to go.
Isn't Snap currently proving that the market was right, but you need a different marketing copy?
Totally agree. As awesome a technical achievement as Glass was, it was the product of 20 years of work from some very odd people (MIT's borgs) that literally wore desktop computers on their backs prototyping it, ignoring all social convention in the process. While their insights were valuable for their particular approach to wearable computing (HUD-based, data recall oriented, etc), that approach isn't the right approach for the mainstream, nor are they the right brand ambassadors.
Google's perennial issue is they're a technology factory that thinks they're a consumer company. The goto market strategy Glass should have adopted was in enterprise, where there are many valuable use cases like ones in this article, and Google could have refined it there. But Google isn't good at picking markets or any form of understanding marketing, so they decided that a bunch of geeks walking around cafes, bars, and restaurants was the right way to go. sigh