I'm struggling to read the small print, fam. Can you help me out? http://i.imgur.com/6aU3sH6.png

"Let's fund the NHS instead" doesn't mean spending the entire amount. I don't think anyone seriously expected all the money to be used to fund the NHS.

Sure, the message written on the bus could have gone into more detail, but it would be a bit ridiculous to put small print on the side of a bus. The point is to have a short, snappy message that quickly gets a point across and can be read from a distance. Further details were available from the website, on leaflets, etc..

Here's another poster, does this clarify what the actual intent was behind that message?

http://www.telegraph.co.uk/content/dam/news/2016/05/14/97905...

That poster was worded horribly and was not correct. It does not represent what the pledge was. However, whenever representatives from Vote Leave were questioned about the pledge, they were always very clear they meant spending a portion of the £350 million on the NHS, not the entire amount.

I do wish that poster had been worded better. I'm sure it was a genuine mistake and not an attempt to mislead.

I'm sure they could have simply corrected the amount and not waste any space with 'small print'.

But hey, anything goes when there are votes to be gotten, who cares about facts and accuracy anyway?

The amount is correct — it's the gross amount we send to the EU. Perhaps it would have been simpler to just put the net amount — £250 million — which is still a huge amount. Even if they did that, though, people would claim they were promising to spend the entire £250 million on the NHS, which would not be correct either.

Whatever the pledge was, people would have nitpicked and claimed it was a lie. There's no way to succinctly provide enough details on the side of a bus to satisfy everyone.

Judean People's Front, People's Front of Judea