> What happens when Google, Apple, Amazon or other company with a solid cloud app team steps in?

This is sort of a fundamental problem with our entire conception of a digital economy. Google, Microsoft and Amazon are fundamentally the only games in town that can compete. Our regulations, laws, and economics are not well set up to deal with the fact that there is a wholly new type of meta-entity that is so overwhelmingly important for modern business.

We can barely regulate (and often fail to regulate) the energy industry appropriately and that's a way more competitive market.