Try getting out of your privileges and you may learn that there are places where you don't have reliable electricity, no access to a computer, or dial-up is the best internet connection available and there you'll find facebook trying to push its own version of the internet before the actual internet gets everywhere, but also google trying to offer connectivity for a similar profit based reason.

So no the barriers to entry still exist and the worst actors of the online surveillance capitalism are there.

Then again wix or wordpress are part of the very issue (centralization, giving away control of your data, etc.) the way to do it right is self hosting which is not that hard with things such as yunohost, cozy or sandstorm. The difficulty is having a symmetric bandwidth and reliable connection to the internet. Now we're dealing with another part of the issue: tier 1 operators and the cost of bandwidth.