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A comment on Pi-hole – A black hole for Internet advertisements. Parent comment

Re:Pi-hole – A black hole for Internet advertisements by stevesearer on Monday March 13, 2017 @04:52PM (#13862236)
As a publisher, I've made the decision to sell advertising in monthly blocks like a magazine would as opposed to an eyeball-based auction system. Anecdotally, I think this deters me from trying to maximize how much money can be made off of every eyeball that visits my website.

I also sell and self-host my own advertising which can only be non-animated jpgs/pngs which gives me ultimate judgement. There is a barrier to entry on this style of ad sales, but overall I feel like it has been worthwhile pursuit so far in the 3 or so years I've been doing it.

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Re:Pi-hole – A black hole for Internet advertisements by derefr on Monday March 13, 2017 @04:58PM (#13862282)
It can be done relatively simply when you make direct deals with ad agencies or cross-promotion deals with other product companies. The problem is that no ad network wants to be a part of it; and for the little guy, ad networks are the only thing with economies-of-scale large enough to be interested in purchasing your nearly-worthless ad-space.

Thus my view: we need a "catalogue of creative, you pick what you run"-style ad network, so that the little guys have somewhere to turn instead of acquiescing to the existing networks and ending off with their sites showing chumboxes[1].

[1] https://theawl.com/a-complete-taxonomy-of-internet-chum-de0b...

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