AMD is in the unique position of having price competitive hardware (per core anyway) in a market where they have effectively zero market share. Big players are going to be switching anyway. If there's no technical reason not to open up the boot process then why not tack on the value add? A few million USD in engineer hours and in a few generations the server market might flip back towards the good guys.
I can see a situation where an entity demands having full hardware trust and even if Intel outperforms, the trust is worth it.
Even if AMD doesn't, and I wouldn't hold my breath, we'll likely see a smaller market emerge for open chips by way of RISC-V and the like.
Please be careful with statements like this! With the wrong speaker, they can justify all kinds of evils.
I'd be willing to wager some high 90s percent of people buying electronics don't even consider privacy at the hardware level because they don't even have the proper knowledge to have the mental state to ask those questions in the first place.
That does not mean that consumers are "OK" with it, any more than consumers care about dihydrogen monoxide in their food until they're told about it.
Now I'm stuck to Bobcat and this would give me an opportunity to refresh my hardware.
I'm not exactly a datacenter, but given the PC market crisis, is AMD able to be so picky?
Is it legitimate to complain about the decline in sales and continue to carry out such practices?
I'd be curious to see some statistics about how many customers are in this situation.