I would love to see some examples on the process, e.g. how much you pre-interacted on Social Media before sending your mail. But also a few sample messages you sent. Even if they were for imaginary adressants.

I use toggl and love it! Thanks for this article.

1. Did you find that some people were flagging you as spam, and then your legitimate emails were not being delivered? I guess since you sent these emails individually and personalized them, the spam flag did not get hit often?

2. For the content partnerships, what kind of content did you find to be most attractive?

Your article has a photo of a football game with the subtitle "Every pitch counts." There are no pitches in football.

What do you call a short, backwards pass, say on a reverse or double reverse?

Typically how long are your emails? I do a bit of outreach for the startup I'm involved in but I never know whether to keep it as short as possible or whether to have a bit of bulk while trying to keep it concise.

I try not to go over 3 paragraphs, the truth is - you need them interested enough to ask for more info and not give them all at once.

I loved the article. I'd appreciate some examples of the process you went through, changing the names to protect the guilty or making up something similar to how you usually do it.