>> The bad information all across the web is gimmicky and flashy click bait is everywhere. > That's the price you pay for a web that isn't controlled entirely by governments or the media.

My N=1 anectada seem to show the opposite:

More trustable correlates with no gimmicks and ads - Wikipedia, academic articles, expert's and organization's blogs, sometimes even HN.

Less trustable correlates with flashy - average online news, facebook & co.

(as I said, N=1, bare with me)