Using 'dogs' and 'poodles' interchangeably subconsciously implies that all/most dogs are poodles.
I think the big difference here is the relative mindshare of Windows in the Windows ecosystem (100%) vs the share of Ubuntu in the Linux ecosystem (popular and dominiant, but not 100%).
A very small portion of the Linux community made the decision to put the launcher ads in, a large chunk of the community made a very loud fuss, and the feature was removed.
Why not? Ubuntu (along with Red Hat & others) is a commercial distribution of Linux, but it's not the only Linux. Users who care about their freedom & privacy don't use Ubuntu, because it includes proprietary drivers & does things like phone home.
Users of distros such as Debian, OTOH, do care about those things, and I think it's very fair for us to note that we find the behaviour of Microsoft recently to be quite remarkably sad.
If I start selling beer with piss in it, does suddenly all beer taste like piss or just the one I'm selling?