The IRA stopped using bombs and guns, and took up pens and microphones. Their political goals never changed, but their methods did.
I'd say they're changed men. Using arguments instead of violence is ultimately a good thing.
Gang members often don't have a goal of "I wanna rob people". They want money. If they put on suits and ties and become software engineers because the pay is better---they're changed men.
So what does Microsoft want?
The most trite statement would be that they want market dominance and money for their shareholders. A "good" Microsoft would be one who due to government regulation or social approval cannot do bad things to achieve dominance.
This is the balancing act that we play with all companies---they want money, and society forces them to only gain money in socially approved ways thus we all benefit.
Does this analogy really fit? Microsoft put an advert in their file explorer and now we're comparing them to violent criminals?
The point people are making is that the only thing that has changed so far with Microsoft is their methods. And that their new methods still align with their old tactics and goals.
Would you call a gang member that now uses guns instead of knives a "changed man"?