The binary option industry went in for heavy "search engine optimization". There were hundreds of phony sites about binary options, with real finance stories scraped from elsewhere to make the content look fresh. There were enough of these sites to push things like SEC warnings and negative news stories off the front page of Google results.

But Wikipedia stayed near the top of search results. Something had to be done about Wikipedia, which was tracking the lawsuits, news stories, and regulatory actions. There was a huge effort by Banc De Binary to get the "bad stuff" out of their Wikipedia article. This resulted in one of the worst paid editing disputes in Wikipedia history.[1] We got to see their "hustle-oriented culture" in action. Eventually, all Banc De Binary editors were blocked.

The "hustle" was that the call center people claimed to be "brokers", acting on behalf of the customer and trading options on some exchange. In reality, there was no exchange and no third party on the other side of the transaction. The "broker" is a shill for the house. This is called a "bucket shop", illegal in the US and seldom seen since the 1920s.

[1] https://en.wikipedia.org/wiki/Wikipedia:Administrators%27_no...