I'm not sure if it's the fact I work in the industry and therefore in a bit of an echo chamber, but almost every other story has a security angle these days - and that can only be a good thing, raising its awareness.

Whilst this list isn't perfect, it's certainly a good starting block. Oh, and obviously these suggestions aren't just for start ups! It's nice seeing about the risk of 'insider threats and data leakage' being brought up, seeing as I'm working on a service in these areas.