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A comment on Ask HN: Who really gives your personal info to Intelius, Instant Checkmate, etc?. Parent comment

Re:Ask HN: Who really gives your personal info to Intelius, ... by executive on Monday March 06, 2017 @01:40PM (#13804936)
Correct - see http://www.crosspixel.net for example:

"Cross Pixel's DMP is powered by our proprietary data relationships with more than 5,500 web sites and mobile apps where we identify and harvest the shopping and researching behaviors on over 650 million unique browsers. Our data partners are leading e-Commerce sites, search directories, comparison shopping engines, coupon sites and toolbars across North America and Latin America."

In general, the 'marketplace' is usually the DMP (Data Management Platform) where two parties can meet and share segments without data leakage (for example - Krux is a DMP used by a lot of Fortune 500 companies).

However the lines between DMP and Data Provider are blurring in recent years...

[ Parent | on HN ]
Re:Ask HN: Who really gives your personal info to Intelius, ... by AndrewKemendo on Monday March 06, 2017 @01:53PM (#13805041)
Great answer thanks! I hadn't heard the term DMP
[ Parent | on HN ]
Re:Ask HN: Who really gives your personal info to Intelius, ... by x0x0 on Monday March 06, 2017 @02:31PM (#13805342)
BlueKai is one of the biggest; it's a data marketplace for cookie-tagged data. They were bought by Oracle a few years ago.
[ Parent | on HN ]
Re:Ask HN: Who really gives your personal info to Intelius, ... by GFischer on Monday March 06, 2017 @03:02PM (#13805584)
And Krux's website says they have been acquired by Salesforce.

http://www.krux.com/blog/general/salesforce-krux/

[ Parent | on HN ]
Re:Ask HN: Who really gives your personal info to Intelius, ... by xerxes777 on Monday March 06, 2017 @04:19PM (#13806141)
Big thanks for the info, that was insightful.
[ Parent | on HN ]