This is in the same genre of something that a couple of old former oil field managers said to me once (after they had left the oil and gas industry to start a company doing water table analysis for municipal water supplies):

"You're going to bust your ass no matter what. You might as well bust your ass for $10 million instead of $10 thousand."

In 60s there was a campaign in Soviet Union with a slongan "If it's being done, let's do it big". It sounded really odd even untranslated.