The idea that Uber is some civil liberties campaign for improved transportation options rather than a corporation with an unusually aggressive disregard for anyone that gets in their way is rather exploded by the most cursory examination of their actions.
coordinating personal attacks on journalists who criticised them
This was an ethical hypothetical, not a thing that actually happened.
http://www.huffingtonpost.com/nicole-campbell/what-was-said-...
fake bookings.
Uber made real bookings and then gave the driver a sales pitch during the ride. All they did was pay their competitors for the right to offer drivers a better deal.
Kind of the opposite of Google/Apple/etc colluding NOT to offer each other's employees a better deal.
You don't have to think taxi medallion laws are particularly rational to find Uber's behaviour in many, many areas indefensible.
This works only if it happens on a massive scale. If Uber didn't use this program, it's likely that their civil disobedience would end before it's large enough to get their message out.