It's your prerogative to follow trends to determine what you find worthy of your time or not, but it's not a good thing to suggest that anyone that tolerates that type of language better than you do or even enjoys it, lacks self respect.

A lot of people find that cockiness funny and find the informality welcoming. And many of those tend to find cold formality, fake humility or lack of self-confidence as signs of something being boring, uninteresting or outright creepy.

EDIT: Comment was edited, original:

  It's hard to believe this came from a place of humor after reading the otherwise dry article. The article was otherwise fairly interesting, but that certainly left a sour taste in my mouth. He's lucky I read past the first paragraph, if it wasn't so prominent on HN I probably wouldn't have bothered listening to anything he had to say.