I don't think there's anything ironic about dismissing the views of self-important assholes.
It may be that the author is not actually a self-important asshole, but starting an article like that makes it look like he likely is.
It may be that the author is not actually a self-important asshole, but starting an article like that makes it look like he likely is.
There's irony in people being insulted by arrogant tone and loudly proclaiming they stopped reading something.