Re:Google acquires Ruba.com
by jacquesm on Tuesday May 25, 2010 @10:58AM
(#1377572)
I wished people would use the word 'acquires' to describe those situations where a succesful start-up is bought by a larger company, not as a fig-leaf for dismembering a not-so-hot start-up or worse.
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I feel like companies throw this around as a feelgood term to try and boost the esteem of the team after a liquidation.
For the founders it boosts their profile with one last feature on Techcrunch & in their resumes for the next job by touting "acquired by X" when in fact it was liquidated to X as a fire sale.