1. First. I agree with you and I intended to iterate to more serious/assuring tag-line with time. I am sort of testing love/hate vs. indifference with it in a sense "let's see what happens". I certainly like it more than some typical tag-lines but I understand it might be bad idea to general public. Your feedback about this is certainly appreciated.
2. Huh. I tried to make a clear/minimal page, but I guess I didn't succeed that well. Do you have anything specific that is confusing. About screenshot, I like the (hopefully) "effective" looks of it in same way I like looks of gmail. I will further work on this. Thanks for bringing it out.
3. mini as in minimal :). I will think about more appropriate terms. I talk about "mini" version because there will also be "not-mini".
Thanks a lot for your feedback!
1. Your target market (small businesses) won't like (or understand) your tag line. Seriously, get rid of "no bull*". What does it mean anyway? It is not cool.
2. Your page is confusing and saying too many things. Your screenshot with so many values is frightening.
3. What is mini version? Is it a new terminology that I haven't heard of?