Re:In Video, Uber CEO Argues with Driver Over Falling Fares
by true_religion on Tuesday February 28, 2017 @07:57PM
(#13759937)
Here's a comparison. With advertisement sales, often companies will say you must provide at least X impressions, even if we won't guarantee premium pricing for you.
Sometimes, maybe even most of the time, you'll get a high CPM (like Uber Black). Sometimes you'll get a low CPM (compare this to Uber X). Regardless, you have to do X amount of business with them or else they drop you.
Sometimes this means taking higher quality traffic (thus potentially higher CPM), and funnelling it to a certain advertiser at a lower rate simply to maintain your impression level.
That doesn't make web site owners, employees of ad companies even if they're solely dependant on a single ad company for their livelihood.
Sometimes, maybe even most of the time, you'll get a high CPM (like Uber Black). Sometimes you'll get a low CPM (compare this to Uber X). Regardless, you have to do X amount of business with them or else they drop you.
Sometimes this means taking higher quality traffic (thus potentially higher CPM), and funnelling it to a certain advertiser at a lower rate simply to maintain your impression level.
That doesn't make web site owners, employees of ad companies even if they're solely dependant on a single ad company for their livelihood.