I'd just like to see when they start doing personalized ads for every different person. I know TV companies have started to do more targeted ads [1] but if there's a company that can do it, it's gotta be google. If there's enough ad revenue to go around, it could be a tipping point where the local channel rules cease to matter.

[1] https://www.bloomberg.com/news/articles/2015-09-29/tv-ads-ar...