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A comment on Ask HN: How would you turn Twitter around?. Parent comment

Re:Ask HN: How would you turn Twitter around? by artursapek on Tuesday February 28, 2017 @01:49PM (#13756517)
> 2. allow the apps to be used without a login - with the default view showing 'what is on now'. almost every member of my family has attempted to use twitter at some point and just been confused.

I never understood why their home page is so basic. Is it just to reduce load on their servers from lurkers?

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Re:Ask HN: How would you turn Twitter around? by x0x0 on Tuesday February 28, 2017 @04:11PM (#13757878)
A guess: to push people to register. For several reasons: (1) they are judged on that every quarter; (2) a hypothesis that this makes the experience better for users, and hence more likely to contribute to MAUs; (3) a hypothesis this improves ad targeting.
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Re:Ask HN: How would you turn Twitter around? by K0SM0S on Tuesday February 28, 2017 @08:57PM (#13760265)
> to push people to register

Which is an admission of weakness in the first place. If the product is good enough, they wouldn't need to resort to anything special to enroll users beyond a sign up button up top.

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Re:Ask HN: How would you turn Twitter around? by sfgeek on Tuesday February 28, 2017 @04:58PM (#13758471)
Agreed on 1 and 2, but how does that work for improving targeting.
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Re:Ask HN: How would you turn Twitter around? by will_hughes on Tuesday February 28, 2017 @06:08PM (#13759152)
They can start to profile you across devices more easily if you're signed up.
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