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Re:Design a Perfect Search Box by avian on Tuesday February 28, 2017 @07:24AM (#13753227)
I've seen these dark patterns justified by "UX experts" like so:

1) Make a A/B test with an annoying pop-up sign-up box and an ordinary unobtrusive one.

2) Data shows that more people sign up using the pop-up.

3) Obviously people want to sign up, but can't find the unobtrusive box.

4) Hence, the pop-up design helps people achieve their goal (of signing up) better and is therefore more user friendly.

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