I live in fairly conservative country, but little kids here really tend to have very strict ideas about what is supposed to be for boys and what is for girls. Meaning they wont even look that way if they think the device/occupation is mean for other gender. I think that is why girls played with legos much less until the company started to frame certain series in girly colors (series becoming instant success).

Anecdotally, it had impact on me when I was young. Female detectives in detective stories made the idea of me becoming a cop seem socially acceptable and not a feminist statement. Did not became a cop, but I remember thinking "cool that means me doing that would not be weird" at the time.