I have a feeling this is geared towards pushing fortune/alexa 1000 into buying/using the google enterprise search appliance, which they charge a pretty penny for but don't allow you to see inside of (black box on the network). I was looking at one and got quoted 50k, and then when I balked and stopped communications with the sales guys they started offering price reductions... like 30k for a blackbox search appliance on my network is really something enticing!