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Re:How Ninite.com (YC W08) was named by a program -- code in... by andrewljohnson on Friday May 21, 2010 @08:49PM (#1369460)
When I worked at an ad agency, we used to generate names for things with people. Same sort of strategy though... think up some words that mattered to the brand, brainstorm combinations, and iterate.

I'm not sure why you would get a computer involved though. Why not just take a few minutes and think up words with your team, and then play with them until you have something you like? You can't possibly evaluate unlimited possibilities, so why not scope the games to words, phrases, and ideas that connect in your brain?

Re:How Ninite.com (YC W08) was named by a program -- code in... by zweben on Friday May 21, 2010 @10:30PM (#1369620)
A program can suggest words or combinations that you might not think of yourself. It helps in the same way that having another person brainstorm with you would help.
Re:How Ninite.com (YC W08) was named by a program -- code in... by rabidsnail on Saturday May 22, 2010 @12:05AM (#1369761)
A program can filter out all of the options whose .com domain names are taken. Otherwise you end up spending a lot of time typing names into your web browser only to find that they're held by a squatter or, worse, a real company.