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Re:How Ninite.com (YC W08) was named by a program -- code in... by gfodor on Friday May 21, 2010 @07:38PM (#1369326)
Eek. You mentioned people can say your name multiple ways. When naming stuff, I always try to avoid this. Particularly in cases where people's intuition is 50/50 for what is the "right" way to say it, as is the case here.

It will be the chalkboard screetching against your ear for the rest of the life of your company, when new hires, new customers, or colleagues continually pronounce the name "wrong."

Re:How Ninite.com (YC W08) was named by a program -- code in... by jparise on Friday May 21, 2010 @08:07PM (#1369375)
Those were important considerations when George Eastman named his company "Kodak", as well.

http://en.wikipedia.org/wiki/Eastman_Kodak#Kodak_name