Note that I didn't list Theora. The excuses that Apple came up with actually worked with Theora, but I did list Vorbis and FLAC where it becomes obvious that they're just that ... excuses. Both have amazing hardware support and have done so for years ... in everything but iPods and Zunes. It's been pointed out before that both the Beatles and Metallica sell music in the FLAC format. It's not a weird freetard thing like Theora, it's the standard format for lossless music.

Lack of Vorbis support you can just about give a pass on since it might confuse users and spoil the Apple vibe. Not implementing FLAC in favour of your own homebrew ripoff that you don't licence out is just unforgiveable. Again, I've said before that, for me personally, was the point that Apple jumped the shark.

Sansa's the number two in the iPod/DMP market, one of their latest models drops AAC support, while retaining mp3, WMA, Vorbis and FLAC. If the web follows Youtube to WebM I can see similar playing out for H.264, though more realistically it's H.265 that's been strangled at birth.

edit: The first paragraph above may come off as too harsh on Theora, and too easy on Apple. For what it was proposed as, a baseline web format that would be guaranteed to work everywhere for your cat videos, government speeches, educational content, wikipedia footage of rare animals etc. Theora was and is perfectly suited just as gif and jpeg get the job done today despite better alternatives. It was Apple and their supporters that framed this as "there can only be one" codec and I guess they're reaping the whirlwind on that now.