Elasticity of demand. I was just reading a piece about mental models and how having one or two is like the old hammer nail problem. I think this article suffers of that a bit along with generalising to a set of principles anyone can agree with.

What works when your product becomes a life or death necessity to people will be much different than what works else where.

Run your business like a business that sells your product. If you're selling cocaine, you should probably run it like a drug lord. If enterprise software, run it like an enterprise software company.

Maybe there's a case again what I'm saying with disruption but let's be honest: running dental practice like an actual drug lord will probably get you struck off.

An example: "Run your business like a cockroach. You're the head: work to make it run without your presence."

A template: "Run your business like a <type>. <insert positive attribute generalised from type>"