Right, except in the hard tech areas. I suspect it will becomes a bigger differentiation when setting the standard. Focusing on chrome would be a waste of immediate effort. It makes more sense to work on the commonalities of the energy infrastructure that augment the existing landscape than on what chrome goes best with the seat's heated-leather-ass-warmer. The luxury brands won't have the energy generation and storage solution to match. The competition has an enormous supply chain problem that's just getting worse unless they jump on board with Tesla's charging standard.

In Europe they have standardized on a different charger design, I don't see how charging can be a major differentiator once electric cars become common. A charging station is extremely inexpensive compared to a gas station and those are ubiquitous

Hi, can you give me the sources/reasoning behind your statement?

I have first hand sales experience with luxury brand vehicles (read: RR/Bentley price class). Technology oriented US customers love Tesla. Sure, top notch luxury is nice, shiny and gives a unique experience, but at the end it is a different kind of experience from that a Tesla customer seeks. At the end, they buy both.

I've driven many cars from most major luxury brands (including Porsche, Mercedes, BMW, Ferrari, Bentley, Jaguar, Lamborghini, even Bugatti). At it's price point, there's no other car I'd personally rather drive. Maybe my characteristics for a car are different than yours. But as far as comfort, performance, feature set, and styling I vastly prefer the P100D over any other car in its price category (aka $100-150k range).

^ This, and the intergration of electronics into the vehicle are the arguments I heard from test driving customers. Thanks for the answer.

I wonder why the downvote for my question. It was not the tone, I hope.

Not sure, wasn't me who did it.

Well and customer retention and 0-60 times. Tesla owners love their cars more than any other brand.

Tesla has better 0-60 acceleration.

I doubt 0-60 time cracks the top 5 of most people's wants when they are buying a car.

The fixation on this is odd. I see plenty of Teslas and very fast imports around here in north CA but they always seem to be taking it easy...

0-60 time is a little important to me (but no, I don't need Tesla's level stats). Getting on a freeway and merging in traffic is an example of where it's useful. I'm not one of those drivers who thinks it's ok to not be going traffic flow speed by the end of the entrance ramp, so having an electric car that can easily do that is something I value. Many hybrid / EV vehicles strain to do it at times in my experience (I've test driven most of them on the market today).