That people are both emotional and logical is a non sequitur. The responsibility of picking a database includes trying explicitly to discount how ones feels about petty things like the name and rush to the technical discussion. That's part of what it means to do a good job picking a database.

All the best technical people I know would feel a visceral disgust at the thought of a product being discarded due to its name. Someone who was truly suited to attacking the problem of database selection would proactively make sure he wasn't letting nontechnical features into the discussion.

Whoever creates the successor to Linux should name it Holocaust OS or something just to mess with people, and laugh at those who due to its name thereby do their computing on an inferior system.