Re:CockroachDB beta-20161013
by zzzcpan on Thursday February 16, 2017 @05:48PM
(#13664336)
"But when the conversation starts, "let me tell you about Cockroach..." I'm already starting from behind."
Attempting to explain how brand recognition works: people browse the web, they see and hear things, they remember unusual things, things they see often, things they notice better because of how they shown in all the noise, etc. After awhile when presented with the choice where they need to make a judgement either under pressure, in a hurry or simply because they don't have enough information, they favor a familiar thing, thing they can recall, rather than the thing they can hardly recall or not at all, no matter how neutral the name is. This is called a familiarity bias and is also the reason behind the phrase "no such thing as bad publicity". So, you are definitely not starting from behind.
Attempting to explain how brand recognition works: people browse the web, they see and hear things, they remember unusual things, things they see often, things they notice better because of how they shown in all the noise, etc. After awhile when presented with the choice where they need to make a judgement either under pressure, in a hurry or simply because they don't have enough information, they favor a familiar thing, thing they can recall, rather than the thing they can hardly recall or not at all, no matter how neutral the name is. This is called a familiarity bias and is also the reason behind the phrase "no such thing as bad publicity". So, you are definitely not starting from behind.