All these companies have mission statements. Whether a potential hire, potential investor or anyone else chooses to believe or be cynical about that mission is something else. Seems like there's always a spectrum among employees from the kool-aid drinkers to momentum-seeking remoras just hitching a ride. Still, even when an employee is skeptical or cynical about the company's stated mission initially; the more time someone works somewhere have you not seen man's search for meaning kick in...an employee often will create their own mission why they are there, real or not.