As long as everyone knows their place. I've found that the people - who add nothing more than their opining, expounding, and big promises but confuse having a core idea for the sweat that forges it into reality - to be lazy, parasitic, and dishonest manipulators of the worst sort who look at the people doing the real work as their instrument. To me, no one is more irksome in a business, and when they have equity it's an injustice I simply can't tolerate.

Marketers also have the 99% / 1% rule. They aren't coming up with new marketing slogans all day long. They come up with 1 good idea per quarter and then go through the painstaking process of fleshing it out, testing it with groups, presenting it to management, getting design teams to execute, managing a project/budget/schedule, etc...

This is a general human rule that most people spend WAY too much time criticizing the effort of those of us who are working.