As disposable cans, cups, bottles, and other packaging became more widespread in the postwar years, so did litter, and some blamed the companies that manufactured them—in 1953, for example, Vermont passed a law banning the sale of beer in non-refillable bottles. Consequently, Coca-Cola, Pepsi, Seagram's, Procter and Gamble, Dupont, Dow, and others used their influence to found Keep America Beautiful.