How do you spend two and a half years "putting your customers first" and not realise that a 300% price increase would annoy them?

for those customers who took action this week to convert to an extended billing cycle, please contact us if you would like to revert back to the billing cycle that you held as of Monday isn't putting customers first, it's putting employee convenience first. Find the customers who converted to an extended billing cycle, contact them and offer to revert them even if it's inconvenient. That's putting them first. Which they claim to be doing but aren't.