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Re:Ask HN: Do you have examples of Facebook using your micro... by sjellis on Sunday February 12, 2017 @09:54AM (#13628575)
From the audiblemagic.com Website linked to by another commentator:

"The Leading Automated Content Recognition Solution"

"Content ID Software & Information Services for Networks, Cloud Platforms, Devices & Apps"

"Make your smart device, application, or platform content aware in the presence of media streams or ambient audio."

Ambient audio. In other words, they turn your phone into a listening device then analyze what it hears for commercial purposes, albeit supposedly only for picking up the sound of copyrighted material.

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