Re:The Wall Street Journal to Close Google Loophole Entirely
by sumedh on Saturday February 11, 2017 @06:54AM
(#13622231)
> What if you don't like the article and don't want to pay?
YOu read the first free paragraph, if you like that you pay, if you dont like the rest of the article you dont get a refund since you have already consumed the article.
Re:The Wall Street Journal to Close Google Loophole Entirely
by briandear on Saturday February 11, 2017 @08:43AM
(#13622561)
A $20 CPM? I'm thinking it's nowhere close. That's exceeding TV level CPMs.
Re:The Wall Street Journal to Close Google Loophole Entirely
by disgruntledphd2 on Saturday February 11, 2017 @10:09AM
(#13622915)
The WSJ is very valuable for enterprise advertising. TV is going to hit a much broader segment of audience, which will include many people who won't care about EnterProse Corp's new widget for Sarbanes-Oxley compliance.
Micropayment approaches and payment processor rates vary, but I'd generalize to probably 30% take rate. So assume 3.5¢ to 7¢ payment per article. Do you pay for every article you load? Do you pay again if you load the article twice? What if you don't like the article and don't want to pay? I don't think it's quite as simple as 3.5¢ to 7¢ because no one has really proven this model to work yet.