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A comment on London’s Lonely Unicorn: Two Frugal Expats and Their Billion-Dollar Startup. Parent comment

Re:London’s Lonely Unicorn: Two Frugal Expats and Their Bill... by KevinBongart on Thursday February 09, 2017 @08:02PM (#13612495)
Their marketing got my attention, and their rates were so much better than the competition that it outweighed the terrible brand image.

They could have gone straight to the point: "Better international transfer rates than your bank" and I'd have been very happy with it. The service is good!

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Re:London’s Lonely Unicorn: Two Frugal Expats and Their Bill... by petra on Friday February 10, 2017 @10:30AM (#13616009)
But would that message be shared on social networks ? Be written to about in papers ? Recieve that much attention ?
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