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Re:Ask HN: Can we find out why a specific ad appears in our ... by icebraining on Wednesday February 08, 2017 @09:30AM (#13598412)
They can target based on "Behaviours", so, maybe? https://www.facebook.com/business/a/online-sales/ad-targetin...

EDIT: The "Behaviour" targets can even drill down to specific types of alcohol beverages (beer, wine, other). Not sure that means specifically having visited a bar.

Re:Ask HN: Can we find out why a specific ad appears in our ... by sharemywin on Wednesday February 08, 2017 @09:36AM (#13598466)
if any of your friends liked the wine or visited a site and the vendor had a look-a-like audience selected.

or maybe it uses voice recognition to target users "interests"