Amazon certainly has it easier when they can see sales data on their platform, but Amazon is a huge marketing channel too, and losing that is likely worse than having Amazon compete with you.
The products amazon are making are not those which need a whole tonne of R&D, they are as the brand says basics, they don't need to copy anyone to make one, they just need to know that the product category is popular.
Amazon certainly has it easier when they can see sales data on their platform, but Amazon is a huge marketing channel too, and losing that is likely worse than having Amazon compete with you.
The products amazon are making are not those which need a whole tonne of R&D, they are as the brand says basics, they don't need to copy anyone to make one, they just need to know that the product category is popular.