Re:Use of Ad-Blocking Software Rises by 30% Worldwide
by clouddrover on Friday February 03, 2017 @10:20PM
(#13565463)
> Many publishers are entirely, or mostly ad supported. Their expectation is that when you read their content you also glance at the ads.
I'd say it's a false expectation. Businesses only succeed within the culture that supports them. If the culture doesn't value the business model then the business will fail or, as you say, it will adopt another model.
We live, I think, in an age of advertising pollution. If the culture of web users is intolerant of advertising then advertising supported businesses will fail. I don't see this as being either good or bad. The business model either works or it doesn't, and no business should expect their particular model to work.
I'd say it's a false expectation. Businesses only succeed within the culture that supports them. If the culture doesn't value the business model then the business will fail or, as you say, it will adopt another model.
We live, I think, in an age of advertising pollution. If the culture of web users is intolerant of advertising then advertising supported businesses will fail. I don't see this as being either good or bad. The business model either works or it doesn't, and no business should expect their particular model to work.