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A comment on Snap Inc. S-1. Parent comment

Re:Snap Inc. S-1 by JBlue42 on Thursday February 02, 2017 @09:50PM (#13557266)
>"drove a 25% lift in theater-watch intent"

Intent is not action.

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Re:Snap Inc. S-1 by batiudrami on Thursday February 02, 2017 @10:49PM (#13557521)
But it is a way to compare ad effectiveness across mediums so what is your point?
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