Honestly, a paragraph saying something like "Quarterly feedback reports are time-consuming, interrupt workflow, and often get put off or forgotten entirely, and waiting three months to get useful data prevents you from being proactive about changes. Zeal polls your employees via slack, getting data more often and taking less of their time and attention, allowing you to get more feedback faster and respond quicker than ever before."

Other feedback: if you used the Slack feature that lets you put buttons in messages this would get even more zero-friction than before because people could just click the opinion they had. Just a thought.