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Re:Good Software Takes Ten Years. Get Used To it. by gruseom on Wednesday March 12, 2008 @04:22PM (#135453)
This is significant:

Simply using the product every day helped us develop key functionality.

The feedback loop of eating your own dog food is one of the greatest benefits a software project can have. Here the programmers weren't only users of the product, they were using it as an essential part of the development work itself. That's like putting steroids into your dog food and then eating it.

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