Correct. If it lasted 90 minutes they would clearly attribute it to playing the game. If however a regular mix of typical daily activities gets low battery life, that's just the phone's fault.
But I would add that Apple has done a lot of work to make their game APIs power efficient. Metal is a perfect example of a more proprietary approach that achieved significant speed and battery life gains.
I'm looking at you Pokémon GO.
But the other thing is it's obvious when I play a game. Where is I don't really think about using Safari, but I'm sure I use it dozens and dozens of times a day. So I'm very conscious of the fact that Pokémon go or whatever else I'm playing eats my battery, but all the little interactions with the web browser eating an extra 20% probably wouldn't raise a flag for me; I'd just think my phone's battery life got a lot worse.
That's my best guess anyway